Marketing to the NFL If you’re looking to get exposure and increase brand awareness, consider following the marketing strategies used by NFL teams. These strategies work by consistently distributing content across several platforms. NFL teams post content throughout the year and use multiple social media platforms to remain top-of-mind and to maximize engagement with their fans. Businesses can do the same by distributing content on different social networks and posting mobile content. Here are three examples of how to effectively implement these strategies to boost brand awareness and drive sales. Getting sponsorships While the NFL has secured multi-billion dollar media rights deals and a more normal NFL Draft, it is still evaluating its sponsorship offerings. The NFL has traditionally been an outlier among major sports leagues in that it has rarely provided prominent TV-viewable sponsor signage. The league changed its mind after seeing a fanless stadium during the 2020 season. This season, the NFL will feature 41 league-level sponsors. Here are some tips for recruiting sponsors. Big Brands – NFL fans are predominantly middle-aged men. Research has shown that these consumers are 20 percent more likely to purchase a brand that is associated with the NFL. This means that even if your sponsorship doesn’t increase foot traffic, it can have a positive impact on the bottom line. This is especially true for small, local brands. Small businesses may struggle to gain sponsorships, but large brands can help. Big Brands – Many companies are looking to leverage the NFL’s popularity to […]