NFT Brand Marketing

Brand marketers are increasingly investing in NFT brand marketing. According to Adam Hollander, an expert on NFT marketing, these technologies are still in their infancy but show no sign of dying anytime soon. Consumers are increasingly willing to spend money on valuable assets, including NFTs. They can also strengthen brands by tying them to NFTs. In fact, 83% of Millennials would rather do business with people who share their values.

Asics

The upcoming NFT auction is a bold experiment in digital marketing for the sportswear and leisure vertical. In line with the brand’s goal of creating a future where digital goods inspire physical activity, Asics invested the proceeds from the auction in an artist-in-residence program. As part of the campaign, Asics also offset emissions by purchasing carbon credits. Additionally, the company partnered with luxury porcelain house Bernardaud to release a limited-edition wine made entirely from Limoges porcelain.

ASICS is not the only company to get on the NFT bandwagon. Taco Bell has recently joined the bandwagon, announcing a series of limited edition NFTs. They sold out in half an hour. The company is also donating the proceeds of the “Transformative Taco” to the Live Mas Scholarship program. It seems that NFTs are the future of brand marketing, and the Japanese sportswear giant is the first to have seen the potential.

The NFT launch was a major milestone for Asics, involving 189 digital images from the company’s Sunrise Red collection. The collection was designed by internationally renowned artists, and features a gold edition and flip-flops. The collection also includes 3D models and textures for ASICS’ digital footwear. This is an important step towards a more active future for the brand. In addition to fostering healthy lifestyles, NFTs will also help support athletes and artists.

Besides launching the first NFT collection, ASICS has also released several new shoes for various sports. The new Metarise volleyball shoe, for example, features a sock upper, responsive foam midsole, and sport-specific curved heel. The new Metasprint volleyball shoe, meanwhile, has a lightweight carbon fiber outsole plate. The brand hopes to collaborate with digital artists to design the next generation of NFT Footwear.

Taco Bell

Earlier this month, Yum! Brands announced the release of a new collection of Taco NFTs that are not tied to its physical assets. These tokens will help the Taco Bell Foundation, a 501(c)(3) public charity. This isn’t the first time that a company has considered NFT brand marketing, as artists including Grime and Beeple and DJ Steve Aoki have released digital art on the blockchain. Taco Bell has also sold digital art, which increased its brand awareness while supporting a scholarship for underprivileged children.

Taco Bell’s NFT campaign was the first major food brand to use the technology. It commissioned the New York-based Deutsch LA ad agency to design and produce 25 NFT GIFs representing the company’s popular Tex-Mex menu items. The NFTs were priced at $1 each, but sold out quickly. The coins were resold on the secondary market for $313,000 and more than a quarter of a million dollars. Buyers of these NFTs received e-gift cards with their purchases.

Although Taco Bell is one of the most famous brands to use NFT technology, the taco chain is yet to fully realize the potential of this digital asset. To promote their NFTs, Taco Bell released original artwork and sold Taco Bell tokens, which eventually sold for more than $5. This strategy proved so successful that Taco Bell is planning to release a second NFT in the future. In the meantime, it isn’t a bad idea to try out NFT brand marketing for Taco Bell.

Another popular brand to use NFT collectibles is Burger King. They launched the Burger King Real Meals NFT initiative in September 2021. In addition to the NFT for burgers, the company also launched NFTs for its classic menu items such as hamburgers and cones. In late October, they announced the launch of their newest McRib NFT. A tweet announcing this new NFT generated 20x more attention than the announcement of the sandwich.

Coca-Cola

Using the collectibles tradition, Coca-Cola is creating a series of four non-fungible tokens (NFTs), each representing a different brand attribute, to benefit the Special Olympics International. Currently, NFTs have gained popularity among cryptocurrency enthusiasts and artists alike. In addition, companies have also begun developing NFTs to capitalize on the crypto-cultural zeitgeist. To date, Coca-Cola’s NFTs have sold more than two million units of their cryptocurrency.

In the “Friendship Box” campaign, Coca-Cola partnered with Tafi to create avatars and virtual content to promote its brand. These items are themed around classic games and collectibles, such as the iconic Coca-Cola can. One of the NFTs, a metallic red bubble jacket, pays tribute to the classic red delivery uniforms. The jacket is lit up and gives off fizz as players open it, while other items in the loot box are digital copies of 1940s playing cards.

NFTs are digital assets that take on no tangible form, created on a blockchain. These digital assets are primarily bought and sold by collectors through an online platform called OpenSea. The NFTs are basically tokens that serve as certificates of ownership. The Coca-Cola brand created the NFTs in collaboration with external partners like Virtue, Tafi, and Tafi.

A series of four NFTs were released by Coca-Cola in a bid to raise awareness for international friendship day. The proceeds from the auction will benefit Special Olympics International. The winning bidder will receive a retro-style refrigerator stocked with Coca-Cola. The winning bidder will also receive an ‘in-game’ virtual reality experience that features a re-imagined Coca-Cola fridge.

Coachella

The upcoming 2019 Coachella Valley Music & Arts Festival will feature a series of NFTs, which have been branded as “collections” by the festival’s organizers. In addition to selling physical items like photobooks, postcards, and posters, Coachella is partnering with the crypto exchange FTX, a company founded by billionaire Sam Bankman-Fried. FTX has a $32 billion valuation and recently launched its U.S. arm. The festival will feature three collections, including a photo book and a poster. Besides the printed items, the brand will also offer on-site experiences for customers and creatives, such as a dinner with a renowned chef.

The festival’s unique environment has been the subject of several campaigns by luxury brands, including Absolut vodka and HBO Max. In 2017, BMW launched the “Road to Coachella” platform, showcasing the company’s all-electric fleet. The company collaborated with popular festival performer Doja Cat, who created an album that inspired the custom wraps of BMW’s iX and i4 fleet. The campaign also included behind-the-scenes content and a special guest experience for festival attendees.

The NFT festival also offers its attendees an array of other digital collectibles, such as ten renditions of famous posters. The photo book also offers users the opportunity to redeem the digital collectibles for a physical art print. Besides, the festival is also acknowledging the environmental impact of its events. It encourages attendees to reduce their use of single-use plastics, join Carpoolchella, and speak out about climate change.

The NFT festival is also experimenting with a unique product. Its latest offering, the Head in the Clouds collection, features three sub-collections. The first, called Private Viewing, contains exclusive viewing credentials for the 2022 Coachella performance by 88rising. The second, the Cloud Mansion, includes two exclusive access passes to 88rising’s Cloud Mansion offsite near the festival. Unlike most of the other offerings, these products can only be bought through its exclusive membership program.

In addition to the festival’s physical offerings, NFTs also offer marketers a new way to reach consumers. In addition to physical advertising experiences, NFTs also offer unique digital resources, such as ancillary events that happen over both weekends of the festival. Brands can tap into this resource to make their products more unique and relevant to consumers. For example, the festival’s NFTs have the ability to integrate a variety of channels, including social media, the metaverse, and the music industry.